Although not actually Mexican, Herb Alpert (and the Tijuana Brass) came to personify Mexican music. Herb’s particular brand was sometimes called, Amariachi. Fair enough, as it was never really mariachi music to begin with. One could actually consider him a pioneer of World Music.
A little known fact about Herb, he is the ‘A’ in ‘A&M’ (Alpert and Moss) records. Herb is one very rich faux Mexican. Not only were his records massive sellers, but he also had a huge stable of artists that sold millions of records throughout the Americas.
Prior to the arrival of the Beatles, Herb Alpert ruled the charts with his short and concise pop tunes. My favorite song by Herb is, The Lonely Bull. It is the opening song on his first album of the same name. The best thing about Herb’s records is that they are readily available at any garage sale. In fact, if there are no Herb Alpert records, I don’t even consider it a garage sale and leave in disgust.
Here is the video for, Lonely Bull, shot in a Tijuana bullfighting ring in 1962, replete with fake, “Oles”!